Place all of the ingredients in a small bowl and whisk together to thoroughly combine. Use a fork to crush or remove any lumps that may form.
Once all of the ingredients are combined, transfer to glass jar with a lid or another suitable air-tight container.
Notes
These quantities are for 4 servings or 4 pounds beef short ribs (bone-in).Coffee rub: To make a coffee dry rub add 2 teaspoons of freshly ground coffee and ¼ teaspoon of ground cinnamon.Dry rub with cocoa powder: Add 1 teaspoon of Dutch processed cocoa powder and ¼ teaspoon of ground cinnamon.